Beehive Media used to occupy space in the Boston office of IdeaLab! (the exclamation point was part of their logo - it's not that this sentence is so exciting.) IdeaLab! was an incubator, and one of its companies had created this great software program called Picasa. It was the best digital photo management software I had ever seen, by far. With incredibly intuitive interfaces, slick import management, fantastic and easy to use photo manipulation, for those who aren't Photoshop gods, etc., it blew away the competition.
At the time, I was primarily using PCs. But about three years ago I made the permanent switch to Mac (primarily because I can still run Parallels and run XP when I need to.) But I was so depressed to find that Picasa wasn't available on the Mac. So I tried other programs - free ones, paid ones, etc. I settled on iPhoto because it was free and didn't suck too bad. But I cursed it on a regular basis.
Lo and behold, the company was bought by Google a few years back. I figured, OK, now the Mac version HAS to come, but noooooooooo. But now, with the announcement at MacWorld, I can finally, thrillingly, use Picasa again. This product was an innovation (or an elegant evolution, I guess) at the time it came out and, amazingly, still owns the photo management space - kicking butt over anything I've seen. That is what I call a beenovation!
http://picasa.google.com
Tuesday, January 13, 2009
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