As a company where design is central to what we do, we are always considering so many things - user experience, brand, aesthetics, etc. And color is one of those choices that get made no mater how strong a brand direction we begin with. Coming up with a palette that just clicks can be a challenge for those of us who are not color theorists! When I came across this site, I was impressed with the simple idea - trust nature to provide palettes the eye will find pleasing. There are some surprising examples here and it got me thinking about what other ways nature can influence our work.....
http://www.colourlovers.com/blog/2007/06/01/colorful-beauty-in-nature-butterflies/
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