I recently posted a query on Twitter searching for people from a certain company or two or three. I will protect the names here, though it would be easy enough to dig up that information, if you really wanted to look for it. The next morning (no problem there, I posted this in the evening East Coast time, didn't expect an immediate response) I received a tweet back from one of the target companies and two OTHER companies who said they were in the same space. All offered their help. Nice job, guys!
So, I responded to the two competitors outlining the need I have. I am requesting their business. I am describing my need. It's 140 characters, but hey, I'm doing what I can!
Meantime, later that same day, one of the other companies I mentioned in my original post starts to follow me on Twitter. "Hey", I think to myself, "this is good - they're the company that's offering the closest to what I want - can't wait to hear what they have to say!"
I wait and...........nothing. The company that followed me never sent me a message. So I thought, OK, I'll just reach out to them. I already tried emailing them through their web site (they don't list a phone number on their site) and never got a response. I'll try here. So I post three tweets explaining the situation.
The day gets away from me, like it always does, and I find myself checking TweetDeck at 5:30 or so. Lo and behold, of the four companies, all of whom are on Twitter, all of whom took some cursory action to reach out to me in response to a direct request, just one of them replied to my requests for information. And their answer? "Check out our site and let me know if it meets your needs." I asked for them by name. I've probably been to their web site before, no? Maybe it requires some engagement to really find out what I'm looking for.
This is a classic "failure to launch" moment. They're on the right platform, reacting to customers (sort of) but can't close the deal. Talk about Fail Whale!
The old cliche "it happens to everyone" just isn't true. Anyone have some industrial strength Twiagra?
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